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Search results for “TV advertising”
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017
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2:17:46 PM
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Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
Earning rewards by elevating the “island experience” among Chinese tourists
11/30/2018
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2:30:05 PM
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Chinese consumers increasingly favor in-depth products focusing on a specific destination, therefore, it is imperative for the travel industry to come up with island tour-related options to capitalize on the opportunity.
Trivago confesses to false advertising in Australia
12/04/2018
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10:37:46 PM
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This settlement of the fine may not be the end of Trivago’s legal troubles.
Booking unveils host tools as short-term rental rivals address their weaknesses
11/01/2018
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2:38:49 PM
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Booking.com’s new tools for professional vacation rental managers highlight how each of the main competitors is tackling the market from different angles, which will eventually lead to a ton of convergence.
HomeToGo buys a near-death tripping in vacation rental rollup
12/06/2018
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7:55:49 PM
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Vacation rental price-comparison companies faces many challenges and may face Google's threat. HomeToGo may have a partnership with Trivago or Airbnb in the future.
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018
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3:41:41 PM
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Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
TripAdvisor becomes the most visited site and app prior to travel purchase
04/13/2018
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1:06:46 PM
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Booking.com comes second at 45% and Trivago third at 28%.
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